Juami was a tea-server during the Sengoku period.
Juami was a member of the dōbōshū serving the Oda clan in their role as the deputy military governors of Owari Province. The dōbōshū were a group of individuals working close to the shōgun and other lords to perform sundry tasks as well as musical or artistic performances. This group was founded in the mid-Kamakura period by a monk named Ippen who formed an offshoot of the Jōdo (Pure Land) branch of Buddhism known as the Jishū sect comprised of individuals who excelled in the arts.
Juami originated from the Aichi clan, dogō, or small-scale landowners who were purportedly descended from Aichi Yoshinari, a bushō from the late Heian and early Kamakura periods. Juami served Oda Nobunaga and frequently displayed an insolent attitude toward bushō serving under the command of Nobunaga. An incident arose whereby Juami stole a hairpin from Maeda Toshiie, a young retainer who favored non-customary tastes and behaviors in dress and style. Individuals following this social trend from the late Sengoku period to the early Edo period were referred to as kabukimono, a reference to their dramatic flair. In any event, Toshiie had received the hairpin from his formal wife named Matsu which she had originally received as a memento from her father. Having become fed-up with the contempt shown by Juami, Toshiie slayed him with his sword right in front of Nobunaga. This was later referred to as the Hairpin Slaying.
In the wake of this incident, through the intermediation of Shibata Katsuie and Mori Yoshinari, Toshiie’s punishment was limited to a cessation of service for the Oda, whereupon he became a rōnin, or wandering samurai. A decade later, in 1569, upon the death of Toshiie’s father, Maeda Toshiharu, Toshihisa, in his role as the eldest son, inherited the headship of the Maeda family. Nobunaga, however, suddenly ordered Toshiie (in lieu of Toshihisa) to lead the Maeda family. This owed to the fact that Toshihisa lacked a natural heir and was of frail health. In addition, Toshiie demonstrated his value by serving meritoriously in the Battle of Okehazama in 1560 and the Battle of Moribe in 1561.
Other former retainers of the Oda, including Murai Nagayori, became retainers of Toshiie.