Asari Norisuke served as a bushō during the Sengoku period.
The Hinai-Asari clan were kokujin, or provincial landowners, in the Hinai District of Dewa Province. The Hinai-Asari were an illegitimate branch of the Asari clan based in the Asari township of the Yatsushiro District of Kai Province which, in turn, were an illegitimate branch of the Kai-Genji.
Norisuke was born as the son of Asari Noriyori. The Hinai-Asari, from the era of Noriyori, engaged in repeated conflicts against the Hiyama-Andō and the Nanbu clans. Norisuke was born to a consort of Noriyori, but, after the birth of Asari Katsuyori to Noriyori’s formal wife, he later came into conflict with his younger brother. In 1562, Katsuyori conspired with the Andō clan to attack Norisuke at Ōgita-Nagaoka Castle. Once cornered, he killed himself.
Thereafter, members of Norisuke’s family and retainers fled and settled in Fujikoto in the Yamamoto District.